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Dealership & After-Sales

Selling the machine is the short part. What follows is a decade of service visits, parts, warranty claims and a customer who will judge you on the fourth one, not the first. A dealership that files the sale and forgets the serial has given that decade away.

Unit sale Handover Service Warranty

What it covers

The unit is the record

Serial or chassis number, owner, warranty start, every service visit and every part fitted. Everything the business does after the sale hangs on that one object, and it has to outlive the salesman, the customer's phone number and the original invoice.

The job card

Labour by technician and operation, parts issued from stock, work sublet outside, and the estimate the customer approved before any of it started. One document that the workshop, the parts counter and the accounts all write to.

Warranty is a claim, not a discount

Work given free to the customer is billed to the manufacturer, under its codes, inside its deadlines, and some of it comes back rejected. Work done and never claimed is not goodwill; it is loss nobody recorded.

One parts stock, three doors

The trade counter, the workshop bay and outside sales all draw from the same bin and reserve it at different moments. A part promised to a job card and sold over the counter is the oldest argument in the building.

Service reminders are the revenue

The next visit is predictable from the last one and from the hours or kilometres since. A dealership that waits for the telephone to ring is running its workshop at half capacity and calling it demand.

The deal is more than the price

Trade-in, finance, insurance, registration and accessories are settled together, and the real margin only appears when all of them sit on one document. Priced separately, the discount given on one is invisible to the person approving another.